Staff Overview

Anderson, Niebuhr & Associates, Inc. is led by John (Jack) Anderson, Ph.D., and Marsha Niebuhr, principals and founders. They have over 35 years of experience each conducting a wide range of studies including market research, healthcare, business-to-business, customer satisfaction, education, association, government, and non-profit. They are co-authors of a widely used textbook on survey research, Questionnaires: Design and Use. They are also adjunct faculty members with the University of Minnesota and have been instructors for the American Marketing Association School of Marketing Research at the University of Notre Dame.

They participate frequently in conferences sponsored by professional organizations such as the Society for Healthcare Strategy and Market Development (SHSMD), American Marketing Association (AMA), American Society for Quality (ASQ), and the Association for Quality and Participation (AQP). They have been speakers at meetings of the American Educational Research Association (AERA), American Association of Medical Society Executives (AAMSE), and the Alliance for Healthcare Strategy and Marketing (AHSM). They also founded the Special Interest Group on Survey Research, an organization within the AERA, established to improve the methods used to conduct survey research in education. This SIG has been in existence for over 30 years and is still very involved in the issues regarding survey research.

Jack and Marsha also have more than 35 years of experience conducting a variety of public and on-site training workshops for businesses, associations, government agencies, school systems, colleges and universities, and other organizations regarding research methods and techniques.

In addition, Dr. Anderson has published research articles in a variety of professional journals and publications, including Journal of Marketing, Journal of Applied Psychology, and Marketing News.

View the Research Associates Staff page and the Interviewing Staff page.