Business-to-Business Research

ANA can help your company make smarter business decisions.

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We do this by identifying key data drivers based on specific issues impacting your business environment. By gaining greater insight into the needs, wants, and composition of your target market and your competition, you’ll be able to design and implement more successful marketing solutions. After all, isn’t it all about growing your business?

Utilizing reliable, accurate, and bias-free methodologies, ANA can give you a multi-dimensional view of critical factors that can affect your company’s position in the marketplace. Then you can rely on our team of experienced professionals to glean insight and actionable conclusions from your data and to recommend specific actions designed to drive success.

Business research can provide you with in-depth information on:

  • Key Drivers of Satisfaction
  • Market Size and Growth
  • Competitors
  • Market Structure
  • Customer Loyalty
  • Trends
  • Customer Requirements

We are also experienced in providing the following types of studies:

  • Brand image/awareness
  • Market share
  • Feasibility for new products or major product changes
  • New venture feasibility
  • Customer experience management (CEM)
  • Pricing and positioning
  • Site selection