Questionnaires: Design and Use, 2nd Edition 1986
By Doug R. Berdie, John F. Anderson, and Marsha A. Niebuhr

This book has become a standard reference and training text for people using survey research techniques. It provides a complete source of information on the design and use of questionnaires by lay persons and professionals. The book’s authoritative discussion of issues combines a review of previous writings with the authors’ years of professional experience with questionnaires.

Covered are such topics as:

• Designing a study using questionnaires
• Choosing between mail surveys and telephone interviews
• Formatting questionnaires
• Writing survey questions
• Response rate issues
• Brief recommendations regarding analyses of data from questionnaires

The book also contains a fully annotated bibliography containing 494 sources of important work related to survey research conducted over the past 50 years. The bibliography has a table of contents organized by topic to facilitate locating major research conducted in specific areas of interest.

Extensively illustrated, this book is a must for people in business, marketing, psychology, journalism, sociology, health care, government and all other areas where questionnaires are used. Each copy costs $34.50 plus $5.50 for shipping. Click here to order on-line.

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