Managing Partner

John Steinlicht

John has been successfully conducting customer and employee behavior research for over 20 years. He began his career with NCS Assessment (Pearson) and has split his time equally between client consulting and general management. John’s past leadership positions within the research industry include Research & Consulting Director, VP of Marketing & Sales, and Director of Operations. Some of the client work John has been responsible for includes developing and implementing several national customer experience management programs, ongoing brand identity studies and corporate-wide leadership development programs. Some of his past clients include Safeway, 3M, FBI, Dow Chemical, Johnson & Johnson, CVS, Target, and Trane.

Outside of the office, John works with a local first-grade literacy program in collaboration with school administrators, the public library, and other community groups. He is also a history buff and an outdoor enthusiast. His educational background includes an MBA from the University of New Haven.

Managing Partner

Frank Simer

Frank has dedicated his career to teaching, managing, and innovating in the field of market research. Frank has worked with Fortune 50 clients, local communities, and private schools alike. At Gustavus Adolphus, Frank instructed his students based on both his practical experiences in the field and his well-founded academic achievements. As IT Managing Director at Questar (a Minnesota survey research firm), he successfully led the company’s strategic development teams, advancing capabilities years ahead of the industry competitors. Frank currently directs the research and software development teams at ANA. Implementing new technologies and services to boost ROI value for our clients is always on his mind.


Frank earned a B.A. in economics and business from Macalester College, an MBA from the Carlson School of Business, University of Minnesota, and doctorate studies at Henley Management College in the UK. In his spare time, he pursues his passion for cars of all kinds, shapes, and sizes.

Vice President of Client Services

Kim Vondall

Kim has been managing client market research projects for over 15 years. She is responsible for many of ANA’s largest and most complex strategic relationships. She is also a leader inside the organization where she mentors and trains the professional staff. Clients who have worked with Kim are never shy in sharing their confidence in her skillful approach to market research.

Kim earned a bachelor’s degree from Whittier College in political science and a minor in business administration. For relaxation, you will often find Kim “out on the lake,” during our Minnesota summers.

Director of Business Intelligence and Reporting

Anthony Schaefer

As the technology guru at ANA, Anthony is responsible for all things “data.” From data governance principles, practices, and standards to data quality and analytics, Anthony is involved. He is also spearheading upgrades and enhancements to data collection, processing, analytics, and reporting. All of these efforts are geared toward improved client capabilities, quality, and operational performance.

Anthony joined ANA after advancing through the technical ranks both in and outside of the market research industry. Most recently he was at MoneyGram and Target Corporation where he was involved in data management, analytics, and reporting. He graduated from Gustavus Adolphus College with a B.A. in mathematics and financial economics. His love of the outdoors takes him all over the state of Minnesota, but his favorite destination is the North Shore area along Lake Superior.

Megan Gundry
Senior Project Manager, Instructor

Megan Gundry

Megan is a seasoned market researcher with fifteen years of experience on both the client and vendor-partner sides of the table. In her last role at UnitedHealthcare, she partnered with stakeholders across multiple businesses to uncover member experience research as an internal consultant. Megan is currently managing client projects and providing internal training to the staff at ANA Research.

Megan earned a Masters of Marketing Research from Southern Illinois University Edwardsville, graduating Cum Laude. She also earned a BA in Mathematics & Statistics with a minor in marketing from Winona State University, graduating Magna Cum Laude.
SandyWProject Manager

Sandy Whitaker

Sandy has been managing and supporting client projects for over 2 years. His clients give him high marks for customer service and innovation. He has also be instrumental in re-designing the data collection and logistics management of many of our most complex research studies.

Sandy earned a BS in Applied Economics of the University of Minnesota, where he also competed on the swim team for four years. He is currently and without question the most highly conditioned athlete here at ANA.
Elle Albers
Project Manager

Elle Albers

Elle has been managing and supporting client projects for over a year. Her attention to detail and responsiveness have earned the praises of all of her clients. She has recently accepted the challenge to lead several internal initiatives for ANA including our social media presence and instituting a web survey programming training program.

Elle earned a double major in psychology and zoology from the University of Wisconsin – Madison. In her spare time she enjoys traveling, baking, watercolor painting, spending time with friends and family, and cheering on the Badgers.

Gayle RayeCall Center Supervisor

Gayle Raye

Gayle has been providing outstanding leadership to our Call Center Team for over 20 years! Her responsibilities include managing our supervisory staff and assuring the highest level of quality and productivity in the industry.

While Gayle’s commute to and from work might be long, she gets to enjoy the beauty of a lake from her kitchen window.
Patrick3Call Center Supervisor

Patrick Abraham

Patrick has been successfully managing our Call Center Staff for several years. He is responsible for training and production control.

Patrick has a bachelor’s degree in history from the University of Minnesota-Duluth and a master’s degree in history from Augsburg College. Patrick is a sports enthusiast and has coached lacrosse in the past. In his spare time, he enjoys reading anything nonfiction, doing historical reenactments for the Revolutionary and Napoleonic War Society, and whenever he gets the opportunity, you can find him out on a golf course.

Rebecca KmetzCall Center Supervisor

Rebecca Kmetz

Rebecca just reached her one-year mark as a Call Center Supervisor.

Rebecca loves animals and even worked in the veterinarian field prior to coming to ANA.