Analyzing and Reporting Questionnaire Data (ARQD)

Overview | Who Should Attend | Topics & Agenda | Hotels & Meals

Who should attend?

• Persons involved in designing, managing, or conducting market research
• Persons involved in purchasing or using market research for their organization

This course is designed to be practical and to bridge the gap between theory and the "real world" and will provide valuable instruction for both new researchers and experienced professionals.

If you answer “no” to any of the questions below, you will benefit from this workshop.

1. Do you feel at ease when you interpret statistical data?
2. Do you feel confident that your completed questionnaires are ready for analysis?
3. Are you confident that data from research you conduct will result in action?
4. Do you know how to select the correct statistical procedure to analyze your market research data?
5. Are you confident your research reports and oral presentations are as effective as they could be?
6. Are you getting the most from analyzing your data?

From this workshop you will:

• Gain skills you can immediately apply upon returning to work
• Build confidence in your research skills
• Gain knowledge from experienced market research experts
• Stretch resources farther
• Bridge the gap from theory to day-to-day work
• Take home valuable reference materials including the course workbook and guide to selecting appropriate statistics to help you apply what you learn

Visit the registration page, or contact us if you have any questions.