Questionnaire Design & Use (QDU)

This is a "nuts and bolts" practical workshop that teaches participants to design and manage market and survey research projects. This workshop bridges the gap between theory and practice, and participants will gain skills that can be immediately applied to their next research project by use of hands-on learning. These workshops are taught by experts in the field, each with more than 35 years of experience managing and conducting research projects.

The following are the Issues and Solutions that will be covered in the workshop:

Day 1
Design Issues and Solutions
8:30am - 4:30pm

Organizing your research:

• 6 phases for successful research
• Designing effective studies
• Qualitative vs. Quantitative
• Using demographic questions wisely
• Meeting project deadlines
• Determining who has the information you need
• Writing decision-based questionnaires

Avoiding disaster:

• 10 types of error and how to avoid them

Web, mail, or phone:

• Choosing the right method
• Advantages of web, mail, and telephone surveys
• Mixed mode method

Understanding sampling:

• Determining sample size
• Defining relevant populations
• Types of samples
• Minimizing sampling error
• Using sampling to save money

Questionnaire layout:

• Designing good web, phone, and mail questionnaire formats
• Designing questionnaires to maximize response rate
• Formats that avoid response bias
• Improving the quality of responses with better question formats
• Designing questionnaire layouts that make data analysis easier
• Question sequence for best results

Scaling issues:

• Creating response scales that work
• Using appropriate response scales
• Use of midpoints in scales
• Number of response options needed
• Ratings versus rankings

Day 2
Implementation Issues and Solutions
8:30am - 4:00pm

Writing effective questions:

• 30 rules that will improve your questions
• How to write reliable questions
• How to write valid questions
• Designing pretests that insure project success
• Using open-ended and closed questions appropriately

Developing questions for market research:

• Customer satisfaction
• Image and awareness
• Market share
• Brand management
• Perceptions and attitude
• Importance
• Loyalty

Nonresponse bias issues:

• Measuring the influence of nonresponse
• Why increasing sample size does not solve the nonresponse problem
• Survey respondents are NOT an endangered species

Discover secrets for increasing response rate:

• How to obtain response rates of 90% or better
• The 9 essentials of effective prenotifications
• Increasing response rates to web, phone, and mail surveys
• Making follow-up reminders work for you
• The 12 essentials of effective cover letters
• Using incentives to increase response rate

Sessions are 8:30am - 4:30pm on Thursday, and 8:30am - 4:00pm on Friday.
Complimentary Continental Breakfast will be served each day.

Visit the registration page, or contact us if you have any questions.

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