Questionnaire Design & Use (QDU)

Who should attend?

• Persons involved in designing, managing, or conducting market research
• Persons involved in purchasing or using market research for their organization

This course is designed to be practical and to bridge the gap between theory and the "real world" and will provide valuable instruction for both new researchers and experienced professionals.

If you answer “no” to any of the questions below, you will benefit from this workshop.

1. Are you confident that data from research you conduct will result in action?
2. Are you confident your questions are reliable and valid?
3. Do you routinely obtain 90% response rates in mail, telephone, and web surveys you conduct?
4. Do you know how to avoid the 29 most common errors made in writing questions?
5. Do you know how to avoid the 10 types of measurement errors?

From this workshop you will:

• Gain skills you can immediately apply upon returning to work
• Build confidence in your research skills
• Gain knowledge from experienced market research experts
• Stretch resources farther
• Bridge the gap from theory to day-to-day work
• Take home valuable reference materials including the course workbook and the Research Rescue Kit to help you apply what you learn

Visit the registration page, or contact us if you have any questions.

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