Questionnaire Design & Use (QDU)

Approved for PRC Credit

This is a "nuts and bolts" practical workshop that teaches participants to:

• Design and manage market research projects
• Utilize correct sampling survey techniques
• Obtain high response rates in excess of 90% for surveys
• Construct high-quality questionnaires
• Write questions that provide accurate data for decision-making
• Choose appropriate data collection methods
• Use resources wisely

From this workshop you will:

• Gain skills you can immediately apply upon returning to work
• Build confidence in your research skills
• Gain knowledge from experienced market research experts
• Stretch resources farther
• Bridge the gap from theory to day-to-day work
• Take home valuable reference materials including the course workbook and the Research Rescue Kit to help you apply what you learn

For a detailed list of topics and the agenda, click here.

April 17–18, 2008
Orlando, FL
Doubletree Castle Hotel

May 1–2, 2008
Minneapolis, MN (Mall of America)
Minneapolis Airport Marriott

Visit the registration page, or contact us if you have any questions.

Sessions are 8:30 a.m. - 4:30 on Thursday, and 8:30 a.m. - 4:00 p.m. on Friday.
Complimentary Continental Breakfast will be served each day.

Brochure

Our 2008 workshop brochure is available to download or print using the Adobe Acrobat reader (PDF format). Click on the link below to download. If you do not have the free Acrobat reader, you may download it here.

Workshop Brochure 2008

(Go back to web version)