Anderson, Niebuhr & Associates, Inc.

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Your Trusted Marketing Research Professionals

Workshop Staff

John F. Anderson, Ph.D. and Marsha A. Niebuhr have more than 35 years of experience conducting a variety of public and on-site training workshops for businesses, associations, government agencies, school systems, colleges and universities, and other organizations regarding research methods and techniques.

John and Marsha are principals and founders of Anderson, Niebuhr & Associates, Inc. and have more than 35 years of experience conducting educational/non-profit research, healthcare research, business-to-business research, customer satisfaction research, and market research.

In addition, they are adjunct faculty members with the University of Minnesota, and they have been on the faculty of the American Marketing Association School of Marketing Research at the University of Notre Dame. They are also members of the American Educational Research Association (AERA) and are co-founders of the Special Interest Group (SIG) on Survey Research in education. This SIG has been in existence for over 30 years and they are still very involved in the issues regarding survey research. They are also co-authors of a widely used textbook on survey research, Questionnaires: Design and Use (1986).