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LATEST POSTS

5 min

Weight Weight…Don’t Tell Me (About Unrepresentative Data)

The Scenario Let’s start with a hypothetical market research scenario. We run the Minnesota Gizmo Company. Our marketing director wants...

636 views

6 min

Understanding and Overcoming Survey Error

Researchers conduct surveys in order to collect data, such as political opinions or product preferences, from a small audience and then...

2,170 views

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