May 6, 2019

The Scenario

Let’s start with a hypothetical market research scenario.

We run the Minnesota Gizmo Company. Our marketing director wants us to collect data on Minnesotan’s gizmo opinions for a new advertisement campaign. Based on previous research, we know gizmo preferenc...

January 23, 2019

Researchers conduct surveys in order to collect data, such as political opinions or product preferences, from a small audience and then use statistical inference to generalize that information to a larger population. However, unless a complete census is taken - and it...

April 18, 2018

As you may have heard, mail surveys are dead, obsolete, going the way of the dinosaurs, and have been since the late 1990’s when mail response rates started to decline. Even in the age of online panels and email surveys many ask, is there still a place for these “mythi...

February 20, 2018

When working with potential clients, they often ask, how do you design a questionnaire?  Although it is a standard question to ask, the answer is most definitely not standard. There may be some similarities across surveys for common metrics like Net Promoter Score, but...

February 19, 2018

It is rare that a cold weather city gets to host a Super Bowl. Over 70% of past Super Bowls were hosted in either California, Louisiana or Florida. Only six times has the NFL granted a city north of the Mason-Dixon line to host the big game; Minneapolis twice, Detroit...

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