Weight Weight…Don’t Tell Me (About Unrepresentative Data)
The Scenario Let’s start with a hypothetical market research scenario. We run the Minnesota Gizmo Company. Our marketing director wants...
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- Jan 23, 2019
- 6 min
Understanding and Overcoming Survey Error
Researchers conduct surveys in order to collect data, such as political opinions or product preferences, from a small audience and then...
1,477 views0 comments
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- Apr 18, 2018
- 3 min
Mail Surveys Aren't Dead
As you may have heard, mail surveys are dead, obsolete, going the way of the dinosaurs, and have been since the late 1990’s when mail...
727 views0 comments
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- Feb 20, 2018
- 2 min
Questionnaire Design - Starting is the Hardest Part!
When working with potential clients, they often ask, how do you design a questionnaire? Although it is a standard question to ask, the...
183 views0 comments
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- Feb 19, 2018
- 3 min
The Bold North
It is rare that a cold weather city gets to host a Super Bowl. Over 70% of past Super Bowls were hosted in either California, Louisiana...
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- Feb 14, 2018
- 3 min
The Bold North
It is rare that a cold weather city gets to host a Super Bowl. Over 70% of past Super Bowls were hosted in either California, Louisiana...
9 views
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- Feb 14, 2018
- 3 min
Mail Surveys Aren't Dead
As you may have heard, mail surveys are dead, obsolete, going the way of the dinosaurs, and have been since the late 1990’s when mail...
4 views
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- Feb 14, 2018
- 2 min
Telephone Research is Personal
My doctor called me the other day. He told me that my recent tests came out just fine and I didn’t need to worry. He said he was happy...
9 views
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- Feb 12, 2018
- 2 min
Questionnaire Design - Getting Started is the Hardest Part!
When working with potential clients, they often ask, how do you design a questionnaire? Although it is a standard question to ask, the...
11 views