Ben PflughoeftMay 6, 20195 minWeight Weight…Don’t Tell Me (About Unrepresentative Data)The Scenario Let’s start with a hypothetical market research scenario. We run the Minnesota Gizmo Company. Our marketing director wants...
Ben PflughoeftJan 23, 20196 minUnderstanding and Overcoming Survey ErrorResearchers conduct surveys in order to collect data, such as political opinions or product preferences, from a small audience and then...
Elle AlbersApr 18, 20183 minMail Surveys Aren't DeadAs you may have heard, mail surveys are dead, obsolete, going the way of the dinosaurs, and have been since the late 1990’s when mail...
Kim VondallFeb 20, 20182 minQuestionnaire Design - Starting is the Hardest Part!When working with potential clients, they often ask, how do you design a questionnaire? Although it is a standard question to ask, the...