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    Weight Weight…Don’t Tell Me (About Unrepresentative Data)
    Ben Pflughoeft
    • May 6, 2019
    • 5 min

    Weight Weight…Don’t Tell Me (About Unrepresentative Data)

    The Scenario Let’s start with a hypothetical market research scenario. We run the Minnesota Gizmo Company. Our marketing director wants...
    360 views0 comments
    Understanding and Overcoming Survey Error
    Ben Pflughoeft
    • Jan 23, 2019
    • 6 min

    Understanding and Overcoming Survey Error

    Researchers conduct surveys in order to collect data, such as political opinions or product preferences, from a small audience and then...
    1,301 views0 comments
    Mail Surveys Aren't Dead
    Elle Albers
    • Apr 18, 2018
    • 3 min

    Mail Surveys Aren't Dead

    As you may have heard, mail surveys are dead, obsolete, going the way of the dinosaurs, and have been since the late 1990’s when mail...
    639 views0 comments
    Questionnaire Design - Starting is the Hardest Part!
    Kim Vondall
    • Feb 20, 2018
    • 2 min

    Questionnaire Design - Starting is the Hardest Part!

    When working with potential clients, they often ask, how do you design a questionnaire? Although it is a standard question to ask, the...
    178 views0 comments
    The Bold North
    James Woods
    • Feb 19, 2018
    • 3 min

    The Bold North

    It is rare that a cold weather city gets to host a Super Bowl. Over 70% of past Super Bowls were hosted in either California, Louisiana...
    66 views0 comments
    The Bold North
    ana-inc
    • Feb 14, 2018
    • 3 min

    The Bold North

    It is rare that a cold weather city gets to host a Super Bowl. Over 70% of past Super Bowls were hosted in either California, Louisiana...
    9 views
    Mail Surveys Aren't Dead
    ana-inc
    • Feb 14, 2018
    • 3 min

    Mail Surveys Aren't Dead

    As you may have heard, mail surveys are dead, obsolete, going the way of the dinosaurs, and have been since the late 1990’s when mail...
    4 views
    
Telephone Research is Personal
    ana-inc
    • Feb 14, 2018
    • 2 min

    Telephone Research is Personal

    My doctor called me the other day. He told me that my recent tests came out just fine and I didn’t need to worry. He said he was happy...
    3 views
    ana-inc
    • Feb 12, 2018
    • 2 min

    Questionnaire Design - Getting Started is the Hardest Part!

    When working with potential clients, they often ask, how do you design a questionnaire? Although it is a standard question to ask, the...
    8 views

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