Ben Pflughoeft
Weight Weight…Don’t Tell Me (About Unrepresentative Data)
The Scenario Let’s start with a hypothetical market research scenario. We run the Minnesota Gizmo Company. Our marketing director wants...
top of page
Search
Ben Pflughoeft
- Jan 23, 2019
- 6 min
Understanding and Overcoming Survey Error
Researchers conduct surveys in order to collect data, such as political opinions or product preferences, from a small audience and then...
1,929 views0 comments
Elle Albers
- Apr 18, 2018
- 3 min
Mail Surveys Aren't Dead
As you may have heard, mail surveys are dead, obsolete, going the way of the dinosaurs, and have been since the late 1990’s when mail...
921 views0 comments
Kim Vondall
- Feb 20, 2018
- 2 min
Questionnaire Design - Starting is the Hardest Part!
When working with potential clients, they often ask, how do you design a questionnaire? Although it is a standard question to ask, the...
195 views0 comments
James Woods
- Feb 19, 2018
- 3 min
The Bold North
It is rare that a cold weather city gets to host a Super Bowl. Over 70% of past Super Bowls were hosted in either California, Louisiana...
67 views0 comments
ana-inc
- Feb 14, 2018
- 3 min
The Bold North
It is rare that a cold weather city gets to host a Super Bowl. Over 70% of past Super Bowls were hosted in either California, Louisiana...
10 views
ana-inc
- Feb 14, 2018
- 3 min
Mail Surveys Aren't Dead
As you may have heard, mail surveys are dead, obsolete, going the way of the dinosaurs, and have been since the late 1990’s when mail...
6 views
ana-inc
- Feb 14, 2018
- 2 min
Telephone Research is Personal
My doctor called me the other day. He told me that my recent tests came out just fine and I didn’t need to worry. He said he was happy...
17 views
ana-inc
- Feb 12, 2018
- 2 min
Questionnaire Design - Getting Started is the Hardest Part!
When working with potential clients, they often ask, how do you design a questionnaire? Although it is a standard question to ask, the...
12 views
bottom of page