As you may have heard, mail surveys are dead, obsolete, going the way of the dinosaurs, and have been since the late 1990’s when mail response rates started to decline. Even in the age of online panels and email surveys many ask, is there still a place for these “mythical” mail surveys in the current world of market research? In many ways, web and mail surveys are very similar. In the realm of quantitative research, both modes can deliver large amounts of highly reliable data