Let’s start with a hypothetical market research scenario.
We run the Minnesota Gizmo Company. Our marketing director wants us to collect data on Minnesotan’s gizmo opinions for a new advertisement campaign. Based on previous research, we know gizmo preferenc...
Researchers conduct surveys in order to collect data, such as political opinions or product preferences, from a small audience and then use statistical inference to generalize that information to a larger population. However, unless a complete census is taken - and it...
