May 6, 2019

The Scenario

Let’s start with a hypothetical market research scenario.

We run the Minnesota Gizmo Company. Our marketing director wants us to collect data on Minnesotan’s gizmo opinions for a new advertisement campaign. Based on previous research, we know gizmo preferenc...

January 23, 2019

Researchers conduct surveys in order to collect data, such as political opinions or product preferences, from a small audience and then use statistical inference to generalize that information to a larger population. However, unless a complete census is taken - and it...

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