ANA Research, Inc.
River Road Business Center IV

5155 East River Road, Suite 409

Minneapolis, MN 55421

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© 2018 by ANA Research, Inc. 

Case Studies

Pharmaceutical and Health Outcomes Research

Research Objectives:

Evaluate a newly prescribed prescription drug for patients with COPD to determine drug usage patterns, and behavioral and health outcomes. Adequate sample sizes needed to be obtained in multiple drug-type cohorts. 

Methodology:

Mail survey with web option. Initial mailing included a web link with a personalized password to complete the survey online as well as a small cash incentive to boost response. Later, a reminder postcard was sent, followed by a second survey to non-responders.

Results:

Objectives of the research were achieved, and differences between the different drug-type cohorts were analyzed.

Membership Research

Research Objectives:

Evaluate the new membership onboarding process, measure initial satisfaction levels, and determine net promoter scores for a national healthcare insurance provider.

Methodology:

Web survey with telephone follow-up for a maximized response rate of nearly 40%.

Results:

Used satisfaction levels of different aspects of the onboarding process to identify pain-points and strengths. Made statistically significant comparisons between markets to evaluate how markets stacked up to one another.

Brand and Advertising Awareness Research

Research Objectives:

Identify key attributes, characteristics and specialties that residents in a healthcare organization’s target market considered most important in their perception of quality healthcare providers. Determine their brand position in the marketplace among key competitors, and awareness of their most recent ad campaign. Responses from multiple ethnicities and different languages needed to be gathered to successfully represent the population of interest.

Methodology:

Web survey through the use of online panel participants. Three different survey languages and extensive tracking were used to ensure that the collective demographics of survey respondents matched the consumer profile of the target market.

Results:

Identified brand drivers and other characteristics which were important to consumers, and determined where the brand was positioned in the marketplace compared to key competitors. Identified effectiveness of recent advertising campaign, and determined which ad channel had the most recall.

Product Research

Research Objectives:

Determine if a product used in building new single-family homes has a place in the marketplace and in particular whether or not consumers building new homes would find value in the product.

Methodology:

Web survey through the use of online panel participants in four major US markets.

Results:

Used research results to create a value proposition package for new home builders to show that there was indeed a place in the market for the new product.