Marketing Research

Anderson, Niebuhr & Associates, Inc. has been conducting high-quality marketing research for more than three decades. We are internationally recognized for excellence in conducting mail, telephone, and web surveys for a wide variety of clients, achieving high response rates, and exceeding clients’ expectations. Our data collection facilities, using Computer Assisted Telephone Interviewing (CATI), enable us to control and monitor the quality of the interviews, thus improving the quality of data you will use in making strategic decisions.

We have the experience and ability to assist you in a variety of different marketing research studies, including:

• Market Share Studies
• Market Projection Studies
• Customer Satisfaction and Loyalty Studies
• Business-to-Business Research
• Six Sigma Research
• Potential Market Studies
• Image/Awareness/Perception Studies
• Pricing Studies
• Site/Location Studies
• Market Segmentation Studies
• Product Research
• Consumer Research

We offer many different quantitative and qualitative data collection methodologies and will work with you to determine the best approach for answering your research questions. Methodologies we offer include:

• Telephone (CATI) surveys
• Mail surveys
• Web surveys
• Fax surveys
• Focus groups
• In-depth interviews
• Combinations of the above

Types of companies for which we have conducted studies include:

• Industrial
• Manufacturing
• Service
• Consumer goods
• Real estate developers
• Health care
• High-tech companies
• Financial institutions

Anderson-Niebuhr differs from other research providers in fundamental ways. We take pride in the research that we do and are always committed to providing:

• Exceptional client satisfaction
• Strong client relationships
• Outstanding service
• Superior quality and value
• Rigorous research designs
• High response rates
• Accurate and actionable data

Contact us to discuss your research needs or your next research project.